This Dewar’s ‘Live True’ Profile With Zio Ziegler Is Excruciatingly Painful to Watch

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If you’re a marketer and you’re going to do a thing where you highlight an artist or a musician or an actor in a way that supposed to come off as natural and un-staged then for God’s sake, don’t make it look painfully unnatural and completely staged like this work Dewar’s did with San Francisco mural artist Zio Ziegler for it’s Live True campaign.

So Zio walks into a bar. Which is empty. The bartender says, “Dewar’s” and Ziegler replies, sure, like it’s the only thing in the world anyone drinks. Ziegler proceeds to uneasily pontificate about what it’s like to be an artist — you know, the same babble that spews forth from every artist’s mouth about how they found themselves and are pursuing their passion and and following their dream and blah, blah, blah.

After about 1:24 of Ziegler prattling on about artsy fartsy stuff, the bartender, who is totally not a bartender, blurts out, with all the faux earnestness he can muster, “How vital is it to stay true to your self” like he actually gives a shit or would even care or would assume that everyone who sits at his bar is somehow lying about who they are and how they go through life. I laughed out loud.

Ziegler’s answer? “I don’t know what true to yourself is until it’s already done.” Now there’s a man with a plan.

Cue bartender wiping a glass with a bar towel. Which I have never seen a bartender do in my entire life.

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This Dewar’s ‘Live True’ Profile With Zio Ziegler Is Excruciatingly Painful to Watch

Samsung Scares the Crap Out of Shoppers With ‘Zombie Switch’ Stunt

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You have to wonder about this one. If you’re TV shopping and suddenly tour TV salesperson turns into a freakish looking zombie and scares the shit out of you, how likely are you going to be in a mood to buy a TV?

But, who really cares. This one’s not about selling. It’s about shocking, getting YouTube views and getting press coverage. Oh and it’s Halloween so it’s timely.

Give it a watch. And the next time you go TV shopping, you might not want to turn your back on your salesperson. On and it’s for Samsung and it was created by Cheil UK.

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Samsung Scares the Crap Out of Shoppers With ‘Zombie Switch’ Stunt

Agency Mocks Real-Time Marketing With Hilarious ‘Reactvertising’ Video

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From the crazy folks at Toronto-based john st. — the ones who brought us Catvertising and Exfeariential — comes Reactvertising, a whole new kind of real-time marketing.

The video is a hilarious send up of the industry’s obsession with real-time marketing.

“It’s not about being funny or smart. It’s about being fast.”

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Agency Mocks Real-Time Marketing With Hilarious ‘Reactvertising’ Video

Dos Equis Does Interactive ‘Eyes Wide Shut’ With Most Interesting Man

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This might be what the trailer for the 1999 Tom Cruise film Eyes Wide Shut might have looked like if it were made today…as a beer commercial…with another man as equally important as Tom Cruise, Dos Equis’ Most Interesting Man in the World.

The beer brand and The Most Interesting Man in the World have launched the Most Interesting Man’s Interactive Masquerade. Havas Worldwide NY, Dos Equis’ creative agency of record, Interlude and M ss ng P eces have partnered on the experience, using Interlude’s video technology on the interactive video which allows consumers to choose their own adventure through a richly populated Masquerade in search of the Most Interesting Man’s little black book.

Consumers who succeed on their journey can enter for a chance to win a trip to the real Dos Equis Masquerade in New Orleans this November.

Dos Equis Does Interactive ‘Eyes Wide Shut’ With Most Interesting Man

5 Campaign Tips Inspired by the 2014 World Cup

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This year’s World Cup was, perhaps, the biggest, most exciting, most watched World Cup ever. At least here in the United States where we are still coming to the realization that real football involves a round, usually white ball that players move by kicking it with their foot.

And, of course, marketers were all over the scene. Here’s a look at what several marketers did to boost their brands during the World Cup with tips you can apply to your marketing programs any time of the year.

Download this white paper from Spredfast now and see what Fox, McDonald’s, adidas and other did to score marketing wins during the World Cup

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5 Campaign Tips Inspired by the 2014 World Cup