Fact: Boobs bounce when women run. Fact: Society thinks bouncing boobs are somehow offensive. So what happens when a woman wearing a strapless top jogs along the beach — in slow motion…as Chariots of Fires plays — while her boobs bounce uncontrollably all to sell a “strapless” fitness tracker from TomTom?
The ad gets banned, of course. Somehow, a woman’s natural assets are offensive to some. Perhaps they’ve never taken a course in physics which would have informed them that motion and gravity tend to have an effect on things. Perhaps they fail to realize that boobs are just a natural body part that all women possess that shouldn’t define them any more than the size of one’s finger does.
Alas, breasts have a stigma. They are equated with sex and many feel anything other that well concealed breasts just scream, “I’m a sex object and all I want is sex 24 hours a day, seven days a week.”
And this is why ads with bouncing boobs get banned