You Won’t Believe!!! … Why These Guys Are Beating the Crap Out of A Bag of Doritos

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While watching this semifinalist entry for the 2015 Doritos Crash the Super Bowl competition might in some ways mildly conjure some thoughts related recent news, the end result is Crash the Super Bowl funny.

As the ad, created by Chuck McCarthy, opens, two guys are seen beating the crap out of…someone or something. A lady then runs up and yells, “Hey…”

The camera then cuts to the ground to reveal the guys are beating on a bag of Doritos. The lady adds, “Why do you guys hate Doritos so much?”

The joke is then revealed. We won’t give it away.

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You Won’t Believe!!! … Why These Guys Are Beating the Crap Out of A Bag of Doritos

Hilarious Video Prank Unleashes Dogs to Sniff Out People With STDs

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There’s not much more to say about this work from Kindling Digital that was already said in the headline. Other than it’s aim is to call attention to a new STD testing kit from Randox Laboratories that allows people to test for 10 STDs in the privacy of their own homes.

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Hilarious Video Prank Unleashes Dogs to Sniff Out People With STDs

5 PR Tips For Startups And Growing Brands Leveraging Social Media For Growth

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Social media transformed classic PR and is offering startups and growing brands endless new possibilities to drive traffic to their digital and physical storefronts. It sounds like the best of all worlds; blending new media with old media, right? Any startup has the ability to set up a Twitter account or Facebook page, yet you still must follow traditional public relations rules on these channels.

Issues may come up as businesses rely too heavily on social media at the expense of proven public relations strategies. All too often, we have seen first-hand during the dawn of social media the horrific (and hilarious) errors which were made as clients jumped in too fast.

Murray Newlands, along with Drew Hendricks, has authored a new book, How to get PR for your Startup: Traction which includes 5 guidelines for avoiding typical pitfalls.

1. Build up personal relationships. Absolutely, it is vital to follow journalists on Twitter to keep updated on their work. However, “follows” on social media do not necessarily produce press coverage. One-on-one relationships with the media still bring the ideal results.

If you are prepared to go to a trade show (or a digital media panel), inquire of the event organizers if they possess a list of attending media, and reach out to the suitable bloggers and journalists with a thoughtful e-mail that requests a meeting.

Follow the exact same approach with business press in your area. You will be surprised with the results. Media almost always pay more attention to the leaders and businesses they have met. The perfect time to reach out is on Friday. The worst time is the afternoon, as traditional media are on a deadline.

2. You should always ‘sell’ to the media’s hot buttons. Journalists possess designated “beats.” In public relations, it is your responsibility to know these subjects and cater to exact coverage needs.

Keep in mind: The blogger’s or journalist’s main objective includes creating content which attracts the most eyes, delivers on the most plaudits and excitement, and therefore advances his/her career. All approaches made to this “customer” ought to be driven by the motive, “How may I assist the journalist in reaching his/her goal?”

3. Make all contacts worthwhile. Company feeds on Twitter which jumble together blog links and job openings are a waste of time for media. And worse yet, the practice of utilizing Twitter to pitch a story en mass to the world.

These types of tweets receive the same welcoming as spam does. If you desire media attention, make every contact golden. Journalists’ favorite words include “advance” and “exclusive.” If you approach journalists with a story that’s theirs alone, in many cases, they will love it.

An advance exclusive almost never fails to win the reporter’s instant attention and long-range appreciation. Just be certain to specify that your story you are advancing is embargoed from additional press outlets until the announcement’s time and date.

4. Make videos, not “hideos.” In the age of YouTube, video has become an increasingly powerful and popular medium for distributing business information and news. However, before you jump in the director’s chair, bear in mind that there is a reason why Ben Affleck, Steven Spielberg, and Angelina Jolie make the big bucks: They all know how to script, act, produce, and direct films commanding an audience’s attention.

In contrast, many company forays behind a camera result in a “hideo” — talking heads that are interspersed with PowerPoint slides. If you are intent on making a video, go for it! However, employ an expert videographer. These professionals may develop eye-popping video at competitive costs and quickly.

5. You should never make social media a crisis response bureau. Occasionally, bad things occur to reputable businesses. Sites crash. C-level execs are indicted. Centers flood or burn down. As crises arise, you require a public relations response staff in place to take control and directly handle media, offering up-to-the-minute support reassuring customers and the public.

A handful of the worst crisis public relations in recent years happened as businesses defaulted to Twitter to deal with press inquiries. Media exploded and wrote about their irritation in attempting to locate a live person to answer questions. Annoyed customers utilized organizations’ own tweets against them — and retweeted the posts with added “boos.”

Utilized as a portion of an integrated approach to communications, channels such as Pinterest, YouTube, Facebook, and Twitter, may amplify the impact of public relations to build a brand, develop a loyal follower community, as well as attract interested press members.

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5 PR Tips For Startups And Growing Brands Leveraging Social Media For Growth

Hendrick’s Gin Tackles Boredom, Repetition, Monotony, Banality and Repetition With Flying Frog

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Channeling 42 Below Vodka, Hendricks’s Gin (which, by the way, is awesome) is out with its first animated spot touting the brand’s unique combination of rose and cucumber. The ad will air on the brand’s YouTube channel, Facebook page and other social properties.

The brand worked with animation house WeWereMonkeys after having seen the work the company did for Little Talks.

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Hendrick’s Gin Tackles Boredom, Repetition, Monotony, Banality and Repetition With Flying Frog

3 Simple Reasons Why 60 Million Employees Advocate for Their Companies

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Employees are talking about your brand on social media – in fact, 50% of employees share about their company without any prompting. According to Statista, there are nearly 120 million full-time employees in the U.S. alone, meaning 60 million employees choose to talk about their employer online.

The good news is that their message is overwhelmingly positive; the bad news is that all this employee advocacy is happening beyond your awareness. Employees share about your company on social media without training or any guidance on brand safe content.

According Proskauer Rose LLP’s Social Media in the Workplace: Around the World 3.0 survey, 90% of companies now use social media for business purposes – up from 60% a year ago. However, many business leaders are uneasy about asking employees to help attract new employees and new customers on social media. Businesses are stuck in this contradiction because they fear what employees will tell the world.

When huge brands like Dell, IBM, Adobe, Pepsi and MasterCard have thousands of employees who have been trained to share brand-safe content, clearly this cognitive dissonance can be resolved. The key is to understand why employees would advocate for the company. What’s in it for them? How do you make it feel natural for them to advocate? How can you motivate them to do it well?

First, help employees understand what the company stands for. All people and particularly Millennials, who will make up 50% of your workforce in 5 years and 75% in 10 years, want to find fulfillment in their work and want their contributions make a difference in the world.

However, the average American worker knows shockingly little about the companies he or she works for. According to Gallup’s 2013 State of the Global Workplace, just 41% of U.S. employees know what their company stands for and what makes its brand different from competitors’ brands.

A sense of fulfillment is unattainable if you don’t understand your company’s own mission and why your work matters.

When employees in the dark are finally empowered to talk about their company on social media, they build that understanding. When employees view great content, think about it and then share it, it fulfills this intrinsic desire for understanding and purpose in work. This sets the stage for you to tap into three motivators that can make advocacy central to your culture:

1. Pride

Employee advocacy develops an understanding of the brand, and in turn, this produces a sense of pride in sharing. According to Gallup, Americans spend an average 47 hours of their week working – they want friends and family to know what they work so hard at and why it matters.

This is why employees especially enjoy sharing corporate social responsibility initiatives like sustainable environmental practices, volunteering and donation programs. Even videos of employees working on the latest initiative, or a testimonial about a company that is using your product, can stoke feelings of dignity and gratification.

Your employees want to share what makes them proud to work because it is core to their identity and sense of meaning in life.

2. Recognition

When social content recognizes individual employees and teams, they and their colleagues want to share. It’s like giving a friend a big digital high-five.

The social relationships within your company matter to people, and this is why recognition matters. Besides an appearance in social content, recognition can take many forms including acknowledgement from managers and executives.

When executives re-tweet an employee’s comments, shout out over Facebook or post a story about how one department just invented the next big thing, employees remember it and feel appreciated. Recognition helps employees remember that they are the voice of their company.

3. Advancement

If an employee helps to drive awareness, leads, purchases, new hires and key partnerships through social media activity, is that not a sign of an innovative, future leader? Why not look at social media as a proving ground for leadership potential?

Social media is simply a communication medium, and when employees show command in its arena, they are really showing potential to lead others. The companies that see social media as a training ground for professional development will motivate employee advocates to their full potential.

Acknowledging people with training opportunities, inviting them to lunches with executives, gathering high performers together and promoting leaders all demonstrate that employee advocacy is valued. Likewise, referral bonuses for employees who successfully share job opportunities on social media send the same message. Rewarding people for being outstanding connectors and ambassadors for a company just makes good business sense.

Everyone in your organization knows that social media is important. It continues to be a frontier where the opportunities for employees to create value are largely untapped.

When you train your employees, provide them with great content to share, help them cultivate understanding and pride, and then recognize their advocacy publicly and with advancement, they become an even more powerful asset.

When you link social media to advancement, I promise you, employees will want to be trained and given tools to succeed. Social media is the arena where individuals can, through the power of their own voice, stand out on an enormous scale. An as an employer, what could be a better way to identify leaders who can really represent your brand to customers, partners, job candidates and the press? Empower advocates – help them discover deeper meaning and opportunity in their work – and they will power your brand.

This guest article was written by SocialChorus VP of Marketing Dave Hawley

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3 Simple Reasons Why 60 Million Employees Advocate for Their Companies